In recent years, digital printing has received more and more attention. Although it is generally considered to be more suitable for label printing, more and more foreign flexible packaging factories are beginning to consider the feasibility of digital printing for flexible packaging.

Compared with traditional printing methods, digital printing has many advantages: no printing plate, shorter preparation time, faster task replacement, and the ability to print variable data. For printing houses, digital printing has opened up a new cost model to avoid a lot of material waste and storage costs.

According to the research of some foreign packaging companies, the demand for flexible packaging digital printing mainly comes from the following reasons:

1. Reduce costs. The global economic downturn makes soft package factories have stricter requirements for cost control. Digital printing can better adapt to its short version, fast delivery, and minimize storage costs.

2. More changeable packaging design. Due to the rapid maturity of the global logistics system, even the same product will have different packaging designs according to the language and culture of the place of sale. Traditional printing methods seem inadequate when faced with so many short-run designs. Especially when some time-sensitive packaging is required, the traditional printing method takes too long.

Of course, in order to better adapt to these changes, it is not enough to only use digital printing equipment. It also needs to be equipped with a more automated workflow, front and back equipment and online processes. One of the important items is the online electron beam coating.

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